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Nike created a revolutionary pair of basketball sh

with the camera in the commentary is “october 15, nike created a revolutionary pair of basketball shoes., l which can only be regarded as nike the starting point for a large-scale promotional tactics. from 1984 to 1986, nike has invested a total of five million u.s. dollars publicity “,Louis Vuitton Wallets;air jordan shoes .” The first advertisement in the country in 1984 to launch before thanksgiving. This ad is the first camera from the air in chicago overlook profile, then came roaring engine sound, jordan ran into the camera in slow motion, the hands to catch a basketball, dribble to the basket ring, the legs start, single-handedly hold high the basketball, hand down the front of the ball in the basket ring buckle; voice-over effect: who said he was not flying!
Generated by this pair of jordan shoes may be the biggest sensation precisely because of the ban bulls coach. to tie in with the nike jordan design for the second double “jordan shoes”, jordan has been shooting ad films, tshe film has such a lens basket ring following jordan stand, the camera slowly from his feet to push the upper part of the body in order to jordan means the performance of slow motion and jump straight on, fling the ball in the basket in a series of actions.

lu is a special huvord white, nike athlete liaison officer for shooting scenes of this advertisement, he is still fresh: “people around tshe railings outside the watch could not shelp keep people excited, to squeeze into the field over the railing. at that time, we are a woman in tshe suburbs school campus shooting lens in this group, we have repeatedly pulled out of those over-the-counter, miss, you can see the same film the scene as fire. started to produce effective advertising.

Although jordan is far from this ad was filmed advertisement impact, but to help establish the image of jordan. made people realize that jordan is not only athletes, but also is an artist. this march 1985 ad in the national stage, the results of the “air jordan shoes air” sales reached 130 million u.s. dollars. if the flying jordan shoes own words, it was the world’s largest athletic footwear company 5. to the second year in september, the shoe has sold 2.3 million pairs.

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